Ford Mustang? Have you ever heard of this name? Unless you live under a rock, you must know that it is one of the most respected and coveted car manufacturers in history.
Od týmu Carandbike
Publikováno 30. prosince 2021
- The legendary ‘Pony’ logo has become synonymous with Ford Mustang.
- Phillip Thomas Clark is credited with designing the Mustang Logo.
- Lee Iacocca said the Mustang is a wild horse not a domesticated racer!
Ford is one of the earliest automobile brands in the USA and is credited with creating some incredible automobiles, the epitome of which is the Ford Mustang. Ford has been producing this car model since the year 1964 and is going strong to date, making Mustang one of the longest-running sub-brand of the company.
Mustang has been designed and styled as a hi-tech sport coupe, which captured the fascination of automobile enthusiasts. Ever since its launch, Mustang has remained a favorite with automobile enthusiasts and has inspired generations of other sports cars. Ford Mustang was launched on April 17, 1964, and became the best-selling car of 1965, with its model A clocking over 40,000 units.
Historie
When Ford Mustang was still in the designing stages, the management was unsure how to convey the American-ness of the car. They decided to use a quintessentially American symbol as the logo for this purpose. The design submitted by Phillip Clark was selected as the horse-based design was under development for some time. The original logo featured the horse with its head towards the viewer, but it was later decided to put the horse in profile to show it running on the track. Thus, the final logo of the Ford Mustang came into being.
Development of the logo
The logo you see on every new Ford Mustang has undergone several iterations over the years, including the profile view of a knight from the game of chess. After intense discussions, the final design was chosen, carved on wood by design studio modelers Waino Kangas and Charles Keresztes. Finally, the Mustang II concept brought it all together by incorporating the chrome pony logo in a smooth design but extraordinarily detailed and highly dynamic.
Placement of the logo
Apart from the front and rear grilles, a third pony was placed on the gas cap outback. This pony was smaller in size but was placed on top of tricolor bars with Ford and Mustang embossed on the cap. These three ponies retained their placement until the new generation Mustang launch.
The logo disappears
The company’s future direction regarding the Mustang brand was evident when the pony went mission from the 5.0 V-8. Though the iconic pony was present on the hood for some time, it was absent from the grilles where the original Ford logo was placed. The pony would subsequently remain absent for several years from Mustang.
1994: The Pony Returns
When the SN-95 launched in 1994, Ford desired to connect emotionally with the original Mustang. This is where the Pony logo re-emerged, rendering the vehicle a youthful and energetic feel, but here the pony was shown running in all its glory, without the corral.
EV revoluce
How could Mustang be left behind as the world is quickly shifting towards EVs? The electric crossover from Ford Mustang, the Mach-E, is the brand’s future, but the Pony logo is still there in a metal-frame silhouette.
The running pony has become synonymous with Ford Mustang, but will it continue to feature in future launches? Well, only time can tell that, till then enjoy the majestic running pony in all its glory on the grille of Ford Mustangs!
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From petitions to online comments, the Not A Mustang movement needs to end. Mustang Mach-E is part of Ford’s present and future, whether you’re okay with it or not.
Zveřejněno: 3. srpna 2021 — 2:35
Autor: Jimmy Dinsmore
Připoj se k nám. 
Like many of you, I was not happy with Ford when they first announced the Mustang name and logo would be used on a four-door crossover. Calling the all-electric Mach-E a Mustang seemed like blasphemy. An insult to a legendary nameplate even. Why not just call it just the Mach-E? Or better yet the Model E, since Ford gained the naming rights to that right out from under Tesla. It would have been so sweet to stick it to Tesla like that.
But Ford didn’t do that, for whatever reason. They decided to put the Mustang name on the Mach-E. We all love the Mustang. It’s part of Americana. On the Mount Rushmore of automobiles it’s front and center. All of that is without dispute.
As a Mustang historian and author of the book Mustang by Design, my knee-jerk (emphasis on jerk) reaction was to get mad. Make this not happen. Ford can’t do this. What can we enthusiasts do to stop this from happening? It’s such a bad idea. What are the Ford executives thinking?
All of these thoughts went through my head. So, with the passionate Mustang enthusiasts at the top of my thoughts, I started a petition on Change.org that demanded Ford change the name of the Mach-E and remove the Mustang name from it. I wanted to be voice of the enthusiasts.
Thus was born the #NotAMustang movement. It gained a lot of momentum. Many people felt just as passionately as I did. Many were vehemently opposed to it. So the movement got traction. I felt pretty good about myself for playing a role in the movement. Until I actually got some time with the Mach-E.
In the end, the movement, like so many petitions, went nowhere and accomplished nothing. Ford, as we know, went on to keep the pony logo and name on the all-electric Mach-E. Life moved on at the Blue Oval. And the Mach-E is available now and selling pretty well. Despite our protests.
The Mustang Mach-E Is A Mustang
The above headline says it all. But let me make it clear, as one of the main dissenters in this movement. I’ll even italicize and bold it: The Mustang Mach-E Is A Mustang.
You know why it’s a Mustang? Because Ford says it is. And honestly, it’s their company. You either support Ford or you don’t. You can’t call yourself a Blue Oval fan and disparage the Mustang Mach-E at the same time. You can’t want the Mach-E to fail and still have Ford stock in your investment portfolio.
So, today I officially canceled the petition which had nearly 20,000 signatures. It could have had 200,000 signatures and it wouldn’t have changed Ford’s mind. And truth be told, maybe, just maybe, Ford was right to put the name on it.
As I wrote, after spending quality time driving the Mach-E, after driving the Mach-E it might change your opinion on it.
The Counter Argument Against the Mustang Mach-E
You should see the comments that I get bombarded with any time I post stories about the Mach-E. Even positive ones, like this one about the Mach-E getting some accolades from CNET or this one about Car and Driver naming it the EV of the Year.
The comments are predictable and tiring. «That’s not a Mustang.» «Why couldn’t they just call it the Mach-E?» «A Mustang doesn’t have four doors.» And those are just the tame responses. It doesn’t account the troll-like or downright nasty comments. What all of these comments have in common is one thing: resistance to change.
It’s just a name. It really is. The Mustang, as we know and love it, is still around now. Heck, I just drove the GT500 and freaking loved it. And for at least the next several years, the beloved pony car is still going to be with us including a new generation coming in two years.
The Mustang name on the Mach-E does not hasten the demise of the Mustang. What will hasten it is a lack of sales. And the Mustang sales have been dropping over the last couple years. While many have griped about the Mach-E, they’ve neglected the Mustang.
Want the Mustang to continue as a two-door muscle car? Go buy one. That, and that alone, will keep the Mustang alive and well in more than just name only.
Závěrečné myšlenky
I don’t regret starting the petition. I do understand the angst and frustration by so many Mustang enthusiasts. The Mach-E should not be hated if you truly care about the Ford brand. And without a doubt the Mach-E is not a vehicle that will surpass hundreds of thousands of sales each year.
It, along with most EVs, remain a niche vehicle, attractive to a certain consumer. As Ford heads into the electrified future that is coming, whether you want it to or not, they’re leading the way with a beloved and iconic name on the grille. Isn’t that the honor of all honors for the beloved Mustang name and logo?
They didn’t slap the Edge or Escape name on it. No, it’s so important to the company that it warranted a big, bold move. If you think about it, it’s quite an honor, not a disrespect to the Mustang heritage, to call this important vehicle a Mustang.
It’s time to get over it and move on from this stale argument. I’m leading by example by proclaiming that the Mustang Mach-E is worthy of the name.
I’m sure I’ll take heat and plenty of comments. So please leave me your thoughts below.
Jimmy Dinsmore je automobilovým novinářem více než deset let a spisovatelem už od střední školy. Jeho sloupek Driver’s Side obsahuje nové recenze aut a vychází v několika novinách po celé zemi. Je také spoluautorem knih „Mustang by Design“ a „Ford Trucks: Unikátní pohled na technickou historii nejoblíbenějšího kamionu Ameriky“. Jimmy také pracuje ve světě marketingu na sociálních sítích pro kanadskou společnost vyrábějící autoškolní pomůcky. Sledujte Jimmyho na Facebooku, Twitteru a jeho speciálním zpravodajství o Fordu F-150 na Twitteru a LinkedIn. Většinu Jimmyho příběhů si můžete přečíst tak, že vyhledáte denní zprávy o vozidle Ford Torque News Ford.
