Tim Cook with iPhone in front of Apple logo

Despite ongoing supply chain issues, the previous year was a successful one for Apple. The iPhone 14 Pro, Apple Watch 8 and AirPods Pro 2 all reviewed well and are selling brilliantly.

But with 2023 now here, we could see some of the biggest changes for Apple in years. That includes the launch of a whole new product line — something Apple hasn’t done since 2018 with the HomePod.

So, what products does Apple have up its sleeve in 2023? Read on for what we expect from the iPhone 15, Apple VR headset, new MacBook Pro M2 and more, especially as more rumors about Apple’s product plans come into focus.

Apple in 2023: iPhone 15

Current rumors suggest that the iPhone 15 will inherit several features from this year’s Pro model, including a 48MP camera, Dynamic Island and the 4nm A16 chip that was a Pro-only feature this year.

Of course, that means that the iPhone 15 Pro will need a few upgrades of its own. As well as the move to the A17 chip — which could be built to the 3nm fabrication process for performance and efficiency enhancements — rumors suggest we could see 8GB RAM, haptic feedback buttons and a periscope camera upgrade (though the latter of these is disputed.)

Finally, there could be something more pro than Pro. Apple is rumored to be planning an iPhone 15 Ultra, possibly instead of the Pro Max to differentiate the top-of-the-range model further. So far, it’s not really clear what will be so Ultra about it, though it could sport a titanium frame in addition to a periscope zoom.

The iPhone 15 Ultra could be one pricey device. One rumor has the iPhone 15 Ultra costing $100 to $200 more than the iPhone 14 Pro Max. So we could see a price as high as $1,299.

All of the 2023 iPhones should finally call time on the Lightning cable, too, with Apple reportedly ditching the proprietary connection before the EU forces it to in 2024. That would be a big move for iPhone users and Apple alike.

We’ve got plenty of time for more iPhone 15 rumors to emerge. The iPhone 15 release date isn’t likely to happen until September at the earliest.

Apple in 2023: Apple Mixed Reality

Apple in 2023: Apple mixed reality headset

The most exciting development for 2023 is Apple’s first foray into mixed reality, which was expected early in the year. At this point, though, rumors suggest the launch will happen in the second half of the year.

Bloomberg’s Mark Gurman offers the most detailed rollout forecast, with Apple likely to show off the headset in the spring at a rumored March product event ahead of its fall launch. According to Gurman, the headset — possibly called the Apple Reality Pro — will be the major focus of Apple’s product efforts this year.

We’re expecting Apple’s mixed reality headset to run both virtual and augmented reality applications, with a reported 12 cameras to track both your movements and the surroundings. It’s supposedly set to be powered by the Apple M2 chip with 16GB RAM, with a Sony-made 4K display for each eye, so it should be one of the most powerful VR headsets yet.

Unfortunately, these cutting-edge specs may come with a hefty price tag. We’re fully expecting Apple’s first AR headset to cost between $2,000 and $3,000 — and some estimates even peg it as high as $3,000.

Apple in 2023: Apple Watch 9

Apple in 2023: Apple Watch 9

Intriguingly, there have been no rumors or leaks concerning the follow-up to the Apple Watch 8 just yet. That’s not to say there won’t be one — Apple has released a new wearable every September since the Series 1 first appeared in 2015 (except for 2021, when it was in October), so we fully expect an Apple Watch 9 before the year is out.

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With no leaks to go on, we’d suggest that the Apple Watch 9 could inherit some hand-me-downs from this year’s Apple Watch Ultra (pictured above), given Apple’s penchant for passing Pro features down to cheaper models over time. Fingers crossed the Action Button makes the leap.

Apple is reportedly working on blood sugar and blood pressure sensors for the Apple Watch, but there’s no definitive timetable for these features to appear. Researchers have also suggested that the tools for tracking stress are already in place on the Apple Watch, and Apple would merely need to fine-tune some things to support a capability found on rival wearables.

Apple in 2023: iPads

Apple in 2023: iPads

Although Apple has only just refreshed the iPad Pro lineup for 2022, the earliest whispers on the tablet front suggest it may do so again at some point in 2023. That would be to introduce larger slates, which blur the line between iPad and MacBook.

We’ve heard talk of both 14.1-inch and 16-inch iPad models in the works, and The Information says that the latter is currently scheduled for Q4 2023. More recent rumors, though, suggest the new sizes have either been cancelled or delayed.

Sadly, one of the more exciting iPad rumors — the introduction of OLED screens — doesn’t sound like it will happen this year. Display expert Ross Young currently predicts we’ll see slightly larger 11.1- and 13-inch iPad Pros with OLED panels in 2024.

Other iPads may get new versions too, of course. We’d keep a close eye on the iPad mini, which hasn’t been refreshed since September 2021.

Finally, there could be an iPad speaker dock on the way — something that turns an iPad into a surrogate smart screen, like the Echo Show or Google Nest Hub. That’s according to Bloomberg’s well-connected reporter Mark Gurman, who says such a device could arrive as early as 2023.

Apple in 2023: Macs

Apple in 2023: MacBook Pro M2 Pro, new Mac mini and more

The first thing to expect in 2023 on the Mac front are MacBook Pro with M2 Pro and M2 Max chips. These were originally planned for the end of this year, but have now slipped into early 2023 according to Bloomberg’s Gurman.

As with the previous generation, these laptops will reportedly come in 14- and 16-inch sizes, and may well appear around Spring.

The only substantial change to the MacBook Pro lineup could be the chipsets and nothing else. But given the already-impressive power of the 13-inch MacBook Pro M2, the boost to power and efficiency from Pro and Max versions will likely be very notable indeed. We’ve already seen some impressive M2 Max benchmarks leaked.

At the same time, we’ll likely see a refreshed version of the Mac mini, also featuring the M2 — or maybe even M2 Pro — chipset. The leaker Jon Prosser has stated that the newer version could be smaller with more ports, which would both be welcome additions. It could look like this:

Speaking of desktop Macs, speculation continues to swell that we may see an iMac Pro in 2023. This would essentially be a bigger version of the 24-inch iMac, and would replace the 27-inch iMac that’s still powered by Intel chips with one led by M2.

Finally, there’s talk of a Mac Pro unleashing unprecedented Apple M-chip power. The current model, powered by Intel Xeon W, is still available on the Apple store, starting at a ridiculous $5,999, even though Apple’s own chips are proving a good match for it.

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Rumor has it that for this top-of-the-line workhorse desktop, Apple plans M2 Ultra and M2 Extreme chips, which will feature up to 48 CPU cores and 152 GPU cores. For reference, the current M2 chip is 8-core. One report claims the new Mac Pro won’t feature user-upgradable RAM, which seems like a potential misstep for Apple.

Apple in 2023: HomePod

Apple in 2023: HomePod

The original HomePod has been discontinued, but that doesn’t mean Apple isn’t planning a successor to sit alongside its colorful HomePod minis. Back in May, the analyst Ming-Chi Kuo predicted we’d see a HomePod 2 between the fourth quarter of 2022 and the first quarter of 2023. As the former is almost over, all eyes are on the latter.

This might not be the only HomePod branded product we see in the near future, with Mark Gurman predicting a device that combines HomePod, FaceTime and Apple TV. It’s an intriguing proposition, but one that may not come in 2023.

Apple in 2023: AirPods

Apple in 2023: AirPods

Very little has been said on the prospect of new AirPods in 2023. All we have so far is a prediction from Ming-Chi Kuo, who reckons that Apple will launch a USB-C charging case for all models next year.

Given AirPods Pro 2 have only just arrived, the only models plausibly in line for a refresh in 2023 are the basic AirPods (last updated in October 2023) and AirPods Max, which arrived on the scene in December 2020. But to date, there’s been nothing in the way of leaks to point to a 2023 update for either definitively.

Our money is on at least an AirPods Max 2 with improved noise cancellation, USB-C charging and even better spatial audio.

2024 nebo novější

While there could be a few surprises in the mix not covered above, there are a few things that we’re definitely not expecting in 2023.

Later Apple devices: iPhone Flip

Don’t expect the iPhone Flip any time soon. Display analyst Ross Young thinks that 2024 is a more likely date, while Ming-Chi Kuo says not to expect a foldable phone until 2025.

Before any foldable iPhone, the analyst Ben Wood believes we’ll see a foldable iPad, but that won’t be here before 2024 either. This information was backed up by Samsung, of all companies.

Later Apple devices: Apple Glasses

While Apple Glasses and the mixed reality headset may wind up sharing a lot of the same tech — the AR glasses are said to be much further away from being something you can wear.

Although original estimates suggested 2020 before switching to 2023, even that feels like wishful thinking now. The analyst Jeff Pu originally stated 2024, but has since pushed this back to 2026. Either way, we’re a long way from their release.

Later Apple devices: Apple Car

The long-rumored Apple Car is another product that definitely won’t be arriving next year. Indeed, the most recent report from Bloomberg’s Mark Gurman suggests it’s been pushed back to 2026.

There was some good news in the report, though. It’s likely to cost consumers ‘just’ $100,000 rather than the original estimate of $120,000 plus. And while the car will reportedly offer self-driving features, it will have a steering wheel and pedals. Best start saving now.

Later Apple devices: The iPhone SE 4

While display analyst Ross Young originally said that the iPhone SE 4 might arrive in 2023, that doesn’t fit with the biennial release date of past SE iPhones, so this feels optimistic. Analyst Ming-Chi Kuo has also suggested a 2023 iPhone SE update has been postponed.

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Indeed, Young himself has since amended the prediction to 2024, and reiterated rumors that it’ll be a big-screen device, possibly packing a 6.1-inch screen and being modeled on the iPhone XR.

Christine Romero-Chan

As it currently stands, 2023 has already been a busy year for Apple. The company launched a new yellow iPhone 14, brought back the HomePod, and refreshed its Mac lineup with an M2 Mac mini and M2 MacBook Pro. But what else is on the docket? As it turns out, a množství more. From new iPhones, an upgraded Apple Watch, and possibly an AR headset, here are nine products we still expect from Apple in 2023.

  • iPhone 15 a iPhone 15 Pro
  • iphone 15 ultra
  • Apple Watch řady 9
  • iPad, iPad Air, and iPad mini
  • M2 Mac Pro
  • 15-palcový počítač MacBook Air
  • iMac M2
  • Headset Apple Reality Pro
  • Mini-LED Pro Display XDR Show 4 more items

iPhone 15 a iPhone 15 Pro

iPhone 15 render by 4RMD

If there is any Apple product with an upgrade cycle that’s literally like clockwork, it’s the iPhone, which is always out in the fall. This year, we can expect the iPhone 15 lineup to include an iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. However, it is rumored that the iPhone 15 will have a bigger 6.2-inch display this year, but the rest of the lineup will have the same sizes as before.

The iPhone 15 series is expected to drop Lightning for USB-C charging, due to European regulations mandating the use of a common charger for all electronics, including the iPhone. Apple may still be doing a “Made for iPhone” (MFi) program for USB-C charging, though, which would mean USB-C cables that are “optimized” for the iPhone. The iPhone 15 Pro and iPhone 15 Pro Max models may benefit from faster data transfer speeds, but the iPhone 15 and iPhone 15 Plus may be stuck with slower USB 2.0 transfer speeds, which would be the same as the current Lightning cables.

iPhone 15 render by 4RMD

While the Dynamic Island was exclusive to the iPhone 14 Pro and iPhone 14 Pro Max models, it may be available across the entire iPhone 15 lineup. The bezels on the iPhone 15 Pro models could be much thinner than their predecessors, while the regular iPhone 15 models may not see as much of a reduction.

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The iPhone 15 lineup is also rumored to be ditching physical volume buttons in favor of solid-state buttons that rely on haptics, and even the mute toggle may be going away for a solid-state button as well.

iphone 15 ultra

A concept of an iPhone 15 Ultra by Jonas Daehnert on Twitter.

Other rumors circulating around the iPhone 15 involve a brand new iPhone 15 Ultra, which may or may not be the same as the iPhone 15 Pro Max.

But this would involve more than just a name change. The iPhone 15 Ultra is rumored to have a titanium body instead of stainless steel, which would be more lightweight and durable. This would also mean a higher starting price, though, with rumors suggesting a starting price of $1200.

Another big upgrade would be a periscope-style telephoto camera, which is rumored to be available on the iPhone 15 Ultra or Pro Max model only. This would mean a higher level of optical zoom than what we currently have, bringing the iPhone up to similar optical zoom ranges offered by competitors like the Samsung Galaxy S23 Ultra. Another camera improvement would be dual selfie cameras for improved bokeh effect on self-portrait images. And while the rest of the iPhone 15 lineup gets USB-C, reports suggest the iPhone 15 Ultra could be completely portless, relying only on wireless charging.

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Again, we’re not completely sure if the iPhone 15 Ultra is going to be a separate product, or if it’s just going to be a better iPhone 15 Pro Max. But if these rumored upgrades are true, then it could be worthy of that high price tag.

Apple Watch řady 9

An Apple Watch Series 8 with the screen on.

Another product that is on an annual release cycle, and comes out alongside the new iPhones, is the Apple Watch. This year, we can expect an Apple Watch Series 9, though if the Apple Watch Series 7 and Apple Watch Series 8 are any indications, we might not get any major upgrades. Last year, the big upgrades came in the form of the brand-new Apple Watch Ultra, which is an entirely different product. It would be nice to see some of the Ultra features trickle down to the regular Apple Watch Series 9, but we won’t hold our breath.

The rumor mill has been fairly light on the Apple Watch front, whether it’s the Series 9, a second-generation Ultra, or even a new affordable SE model. While Apple has made some significant milestones on the non-intrusive blood glucose monitoring front, the tech for that may still be a ways off, so we might not see any new groundbreaking health features in the Series 9. Still, we do have an Apple Watch Series 9 wishlist of what we hope to see … if we’re being optimistic.

iPad, iPad Air, and iPad mini

The backs of Apple

Since Apple released an updated iPad, iPad Air, and iPad Pro in 2022, and an iPad mini in 2021, there may not be much to expect this year in terms of major upgrades. In fact, rumors suggest that Apple is shifting most of its focus on the mixed reality headset, which means less focus on other products like the entire iPad lineup.

However, Mark Gurman at Bloomberg suggests that there may be very small spec bumps for the entry-level iPad, iPad mini, and iPad Air this year if there are any new models released at all. But for major updates, that may not be until the 11-inch and 13-inch iPad Pros, which might be announced in the first half of 2024.

M2 Mac Pro

Apple

The Mac Pro is the one product still in Apple’s lineup that it hasn’t transitioned to Apple silicon. Despite having shown time and time again that its own M1 Ultra runs circles around the old Intel chip in the current Mac Pro, you can spend thousands of dollars buying one from Apple.

An updated Mac Pro has long been in the works — heck, it was even mentioned by name in the spring event in 2022. But it’s finally coming, and it could launch as soon as April. The rumors about it, however, might be disappointing to some. First off, it’s rumored to come with an M2 Ultra chip, not something more powerful. Currently, the M1 Ultra is available in just the Mac Studio and remains the most powerful Apple Silicon you can buy. The proposition of having both the Mac Pro and Mac Studio in the lineup have left some scratching their heads, especially since some sources claim it won’t have user-upgradeable RAM or graphics this time around.

15-palcový počítač MacBook Air

The keyboard of the MacBook Air.

A larger MacBook Air is one of the oddest rumored additions to the lineup in 2023. Apple already has a packed lineup of MacBooks, especially in the under $1,500 category, including the M1 MacBook Air, M2 MacBook Air, and 13-inch M2 MacBook Pro. But reports are showing that Apple plans to expand the MacBook Air to a larger size. This would be the first time Apple offered size options for the MacBook Air since the 11-inch model was discontinued in 2016.

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This bigger MacBook Air is rumored to have a large 15.5-inch screen, but should otherwise share a lot in common with the current 13-inch M2 MacBook Air.

iMac M2

Man using a 24-inch M1 iMac.

The 24-inch iMac was one of the first Apple Silicon Macs to demonstrate how the efficiency of the chips could allow Apple to make some cutting-edge designs. In the case of the 24-inch iMac, Apple was able to make the display incredibly thin by squeezing the entire motherboard into the bottom chin. Jokes about the side of that chin aside, it was a striking new look for the iMac, which had been relatively unchanged for a decade prior.

An updated iMac is now rumored to be in the works, which should bump the chip inside from its current M1. It’s not currently known if Apple will upgrade the iMac to an M2 and launch it sooner — or save it as a launch product for the M3 later on down the line. If the latter ends up being true, this one may end up slipping into 2024.

Unfortunately, there don’t appear to be new reports about a larger iMac in the works. Apple killed off the 27-inch iMac in the switch to Apple silicon and apparently remains content to point customers to the Mac Studio and Studio Display as a replacement.

Headset Apple Reality Pro

A rendering of an Apple mixed-reality headset (Reality Pro) in a gold color seen from the front.

The splashiest Apple product of 2023 is bound to be the Reality Pro headset — if it ends up coming out this year. The Reality Pro headset, as it’s rumored to be named, will be the company’s first big new product category launch since the Apple Watch, which explains why the anticipation has been so strong. The high-end product is rumored to be a mixed-reality headset along the lines of the Meta Quest Pro or HTC Vive XR Elite and may end up costing as much as $3,000. Whew.

However, the rumored 15 cameras, 4K screens, 150-gram weight, and the ability to toggle between AR and VR would easily make the Reality Pro the most advanced product of its kind — but we’ll have to wait and see what Apple has cooked up. Either way, it’s going to be a make-or-break moment for XR technology and the metaverse. As for the release date, all the rumors are pointing to an announcement at WWDC in June, with a possible release later in the year.

Mini-LED Pro Display XDR

Members of the press photograph an Apple Pro Display XDR at WWDC 2019.

An update to the Pro Display XDR has long been rumored but continues to get its release date pushed back. This updated 27-inch monitor would supposedly make the jump to mini-LED or OLED to match what the company has done with its recent MacBook Pros. There’s been surging interest in mini-LED and OLED monitors recently, and Apple’s ultra-expensive Pro Display XDR is starting to feel a bit long in the tooth.

It certainly would make sense for Apple to want its most expensive and pro-certified monitor to have the best display technology it could offer, which also includes a faster ProMotion refresh rate. It would also make sense for Apple to launch this display alongside a new Mac Pro, but rumors are currently pointing toward a late 2023 launch at the earliest.

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