That makes 2021 the Prancing Horse’s best year yet.
Publikováno 3. února 2022
Rachel Cormacková
Nejnovější příběhy Rachel Cormackové
- Toto první letadlo VTOL na vodíkový pohon na světě by mohlo příští rok vzlétnout do nebe
- Cartier Crash Eltona Johna, Grand Piano a další ceněné věci se raketově blíží do aukce
- Oceanco představuje ne jednu, ale dvě elegantní nové 262stopé superjachty
It may have taken Ferrari a little longer to post last year’s financial results, but, apparently, it was worth the wait.
The Prancing Horse sold some 11,115 luxury cars to collectors in 2021, which is a new record for the 75-year-old nameplate. Fellow top-tier marques, such as Lamborghini, Rolls-Royce, Bentley and Tesla, also experienced their best year yet despite dealing with a global pandemic and the subsequent supply chain issues.
Podobné příběhy
- BMW je po rekordním roce stále nejprodávanějším výrobcem luxusních automobilů na světě
- Toto první letadlo VTOL na vodíkový pohon na světě by mohlo příští rok vzlétnout do nebe
- „Nejkrásnější Ferrari, jaké kdy bylo postaveno“, by mohlo v aukci vynést 38 milionů dolarů
To put Ferrari’s results into perspective, the Italian automaker registered double-digit growth compared to 2020 in which 9,119 four-wheelers were delivered. That works out to be an increase of 22.3 percent year over year. The Prancing Horse also comfortably surpassed the benchmarks that were set in 2019, which was actually the first year that the marque ventured into five-figure territory with 10,131 cars delivered.
The Ferrari Roma. Ferrari
Last year’s sales, which resulted in a net revenue of roughly $4.8 million, were primarily driven by Ferrari’s 8-cylinder models. According to the marque, the sales of V-8 cars were up 34.6 percent compared to the previous year due to the consistent demand for the F8 family as well as the release of the Ferrari Roma and SF90 Stradale. The number of V-12 supercars rolling out of Maranello, meanwhile, dropped a substantial 16.1 percent. The automaker attributes this to the fact that the 812 Superfast was phased out during the calendar year.
As in recent years, the EMEA region—Europe, the Middle East, and Africa—was Ferrari’s largest market, with a 14 percent jump year over year and a total of 5,492 deliveries. The Americas took the second spot with a 22 percent increase and 2,831 Ferraris sold. Interestingly, sales in mainland China, Hong Kong and Taiwan skyrocketed 97 percent, but this is still the smallest market in terms of overall sales, with a comparatively modest 899 cars delivered in 2021.
The SF90 Stradale. Ferrari
Ferrari’s head honcho Benedetto Vigna chalks up the success to a strong business model.
“We carefully managed an impressive order intake in line with our strategy to pursue controlled growth and preserve brand exclusivity,” the CEO said in a statement shared Wednesday.
Vigna added that Ferrari is hoping to build on the momentum. He says the marque will share future plans at the Capital Markets Day in Maranello on June 16. Stay tuned.
Autoři
Rachel Cormacková
Rachel Cormack je digitální redaktorkou Robb Report. Než se přestěhovala do New Yorku na…
Podobné příběhy
- BMW je po rekordním roce stále nejprodávanějším výrobcem luxusních automobilů na světě
- Toto první letadlo VTOL na vodíkový pohon na světě by mohlo příští rok vzlétnout do nebe
- „Nejkrásnější Ferrari, jaké kdy bylo postaveno“, by mohlo v aukci vynést 38 milionů dolarů
Více informací o:
Líbí se vám tento článek? Získejte zpravodaj Robb Report pro podobné příběhy přímo do vaší schránky. Přihlásit se
The Ferrari Roma is the fifth new model launched by the luxury sportscar maker this year, and one of 15 to be rolled out through 2022 under an ambitious model overhaul.
The company aims to entice new clients with Roma coupe. Unveiled in the Italian capital, the Roma is designed for people who would like to drive a sports car, or a Ferrari, but are a little bit afraid of Ferrari and sportscars.
Image credit: Twitter/Ferrari
The Roma has a V8 engine, 620 horsepower, and will be priced at over 200,000 euros ($220,000); the first deliveries will be made by summer.
Image credit: Twitter/Ferrari
It taps the romance of the iconic mid-front-engine grand touring Ferraris of the 1960s, combining it with luxury, comfort and drive-ability.
It brings a sportscar sleekness with the comforts of so-called Gran Turismo cars meant to be easy to drive over longer distances. Together with the SF90 Stradale, Ferrari’s first production series plug-in hybrid launched earlier this year, it represents a new kind of offering.
Image credit: Twitter/Ferrari
Nejlepší nabídky Amazonu
Stolní myčka nádobí Voltas beko 8 míst nastavení (2020/2021, DT8S, stříbrná, vestavěné topení)
₹ 22,990 26,990 ₹ XNUMX XNUMX
Notebook Lenovo IdeaPad Slim 3 Intel Core i3-1115G4 11. generace 15.6″ (39.62 cm) FHD (8 GB/256 GB SSD/Win 11/Office 2021/3 měsíc herní pas/Arctic Grey/1.65 kg), 82TXIN803HXNUMX
₹ 29,990 49,190 ₹ XNUMX XNUMX
IFB 30 l konvekční mikrovlnná trouba (30SC4, metalická stříbrná), STANDARD
₹ 13,390 18,990 ₹ XNUMX XNUMX
HUL Pureit Eco Water Saver Mineral RO+UV+MF AS nástěnná/stolní černá 10L čistička vody
₹ 13,499 24,850 ₹ XNUMX XNUMX
Elica 60 cm 1200 m3/h Bezfiltrový samočisticí kuchyňský komín (FL 600 SLIM HAC MS NERO, ovládání dotykovým + pohybovým senzorem, černý)
₹ 12,490 24,990 ₹ XNUMX XNUMX
It has two small back seats to squeeze in passengers or extra luggage, while both the driver and front-seat passenger are encased in their own ‘cockpits’ with state-of-the-art video displays.
Image credit: Twitter/Ferrari
With a less flashy customer in mind, Ferrari unveiled the Roma in blue-gray, titanium gray and white versions, rather than in the than typical Ferrari red.
Buyers will have access to all of Ferrari’s personalization options, one of the carmaker’s luxury services.
Image credit: Twitter/Ferrari
Pegging the Roma’s competitor is tough. Candidates include the Porsche 911, the Aston Martin DB11 and the McClaren GT.
Still, the Roma pricing is considerably higher than others in the segment.
Image credit: Twitter/Ferrari
Ferrari will produce about 10,000 cars this year, its highest level ever. Ferrari is not chasing volumes with the new Roma, despite its intention to create a new customer base.
Image credit: Twitter/Ferrari
